{"id":5460,"date":"2026-11-12T17:38:51","date_gmt":"2026-11-12T17:38:51","guid":{"rendered":"https:\/\/ancilazio.it\/?p=5460"},"modified":"2026-11-12T17:38:53","modified_gmt":"2026-11-12T17:38:53","slug":"the-brand-of-the-municipalities-of-anzio-lazio-at-the-campidoglio-regarding-the-future-of-public-communication","status":"publish","type":"post","link":"https:\/\/ancilazio.it\/en\/il-brand-dei-comuni-anci-lazio-al-confronto-in-campidoglio-sul-futuro-della-comunicazione-pubblica\/","title":{"rendered":"The Brand of the Municipalities: ANCI Lazio at the meeting in the Campidoglio on the future of public communication"},"content":{"rendered":"

It took place today, Thursday 12 November, at the Sala del Carroccio in Campidoglio, the meeting\u201cThe Brand of the Municipalities. The evolution of public communication between marketing and Artificial Intelligence<\/strong>\u201dA day of discussion dedicated to the new challenges of institutional communication and the strategic role it plays in the relationship between local administrations and citizens.<\/p>\n\n\n\n

The initiative brought together administrators, experts and communication professionals to reflect on the transformations affecting Public Administration, with a particular focus on the opportunities offered by new technologies, territorial marketing and artificial intelligence.<\/p>\n\n\n\n

The debate was inspired by the book \u201cPublic Brand. The future of the Public Administration between communication and marketing\u201d<\/em>, written by Francesco Giorgino<\/strong>, Luca Giannantoni and Lucio Lussi. At the heart of the meeting was the concept of institutional identity and the need to rethink public communication not only as a means of information, but as a fundamental element for building relationships of trust, promoting participation and enhancing the specificities of the territories.<\/p>\n\n\n\n

He also took part in the comparison ANCI Lazio, <\/strong>represented by General Director Federico Palla<\/strong>, In the context of a debate that directly concerns the role of municipalities and their ability to engage with the communities they administer. For local authorities, in fact, the evolution of communication tools represents an increasingly significant challenge that requires up-to-date skills, innovation, and a growing focus on transparency and the accessibility of information.<\/p>\n\n\n\n

Among the protagonists of the initiative were Svetlana Celli, President of the Capitolian Assembly, Mario Pardini, Mayor of Lucca, Cecilia Del Guercio, Communications Manager of the Mayor of Rome, Pierluca Tagariello, Director of Institutional Communications of Rome Capitale, and Marco Dall\u2019Asta, Web TV Manager of InfoRoma. The authors of the book Francesco Giorgino and Lucio Lussi also contributed to the discussion, moderated by Luca Giannantoni.<\/p>\n\n\n\n

Particular attention has been paid to the relationship between communication, digital innovation and the enhancement of the identity of territories. In this scenario, artificial intelligence and new technological tools open up important perspectives for local administrations, which are called upon to combine the efficiency of communication processes with the quality of institutional relations and the centrality of citizens.<\/p>\n\n\n\n

The meeting thus offered an opportunity to reflect on the future of public communication and its growing importance in building more open, recognizable, and responsive administrations. This perspective is particularly significant for the system of local self-government, where the ability to communicate effectively constitutes an essential component of the quality of administrative action.<\/p>","protected":false},"excerpt":{"rendered":"

Si \u00e8 svolto oggi, gioved\u00ec 12 novembre, presso la Sala del Carroccio in Campidoglio, l’incontro \u201cIl Brand dei Comuni. L\u2019evoluzione della comunicazione pubblica tra marketing e Intelligenza Artificiale\u201d, una giornata di confronto dedicata alle nuove sfide della comunicazione istituzionale e al ruolo strategico che questa riveste nel rapporto tra amministrazioni locali e cittadini. L\u2019iniziativa ha […]<\/p>\n","protected":false},"author":3,"featured_media":5461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cm_public_preview_enabled":"","_cm_public_preview_password":"","_cm_preview_nonce":"","_cm_preview_expiry":"","_cm_preview_url":"","_cm_regenerate_preview":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-5460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie"],"acf":[],"_links":{"self":[{"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/posts\/5460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/comments?post=5460"}],"version-history":[{"count":1,"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/posts\/5460\/revisions"}],"predecessor-version":[{"id":5462,"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/posts\/5460\/revisions\/5462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/media\/5461"}],"wp:attachment":[{"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/media?parent=5460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/categories?post=5460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ancilazio.it\/en\/wp-json\/wp\/v2\/tags?post=5460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}